So what is social media marketing? That’s easy to answer; it’s the best way to market your business online.
But what does that really mean? Isn’t social media marketing just any old advertising? Or is it the new big thing that nobody seems to be using anymore?
The truth is that social media marketing isn’t the same old “just advertising” approach to marketing. With social media marketing, you are using the power of the internet to your advantage and getting more exposure, in a highly targeted way. And all you have to do is master a few simple tips.
Here’s the first question – what does social media marketing really mean? It’s quite simple. It means any company you want to market your products to can get directly to you with a message, video, or link – with nothing more than your name, or link. Now that is a whole lot more useful than the old “direct mail” approach of mailing some stuff to people who live in the same state or near a city you are located in.
In many cases, you can reach just about anyone with your business – the type of reach that was too big for the old methods. That’s because social media marketing is simply a better marketing tool than most people give it credit for.
That’s not to say that social media marketing will not still get you marketing for money online, but at least in the time being it has made this strategy so much easier to follow. You will know exactly what a message you will be getting, when you are able to see it coming.
To put it another way, when it comes to social media marketing, you get targeted traffic. And you get it to your website (or online shop) using just your name and link. Using only the power of the internet is the quickest and most effective way to get targeted traffic to your site.
Now you can see why so many people are getting creative and driving their message to new audiences. With this business in place, a search on Google for “meeting planners” yields more relevant results than traditional “mail-to-neighbors” tactics. For example, I recently went to the home of an old colleague of mine, and he was excited to tell me about an upcoming training program he has been running that is being driven by the power of social media. Many people have been able to run targeted traffic using simple “I’m great, you’ll like me” messages to get traffic to their websites.
Then of course, you can use this social networking strategy to effectively get the big efforts of targeted traffic to your website. These are just two of the many different examples of social media marketing.
By using this strategy, you are now putting your name and link into the social networking portion of the internet. It’s a very easy way to get people to follow you on Facebook, Twitter, or even your email list. I myself get thousands of targeted visitors to my site through the power of the internet.
Social media marketing does have its benefits, however. For example, it is a great way to get people to see your products for sale. Little sales letters and a message can get you what you want, with less stress, with more confidence, and with a whole lot more efficiency.