Affiliate marketing is an excellent way to earn a second income online, while working your day job. Affiliate marketing is also a kind of performance-based advertising where a company compensates one or more affiliates per visitor or client brought about by the affiliate’s marketing efforts. It is often compared to banner advertising, but with a twist. Unlike banner advertising, products are promoted through affiliate links without the knowledge or active endorsement of the advertiser.
In affiliate marketing, you can have multiple streams of commission-based income. Your income is diversified and you can choose what you want to do with it. If you want to promote more products, you can create a dedicated account manager for them. When an affiliate joins your program, you establish a dedicated account manager to manage all their campaigns. The dedicated account manager then sends relevant information to your other marketing associates so that they can take the appropriate action.
One of the advantages of affiliate marketing over other forms of Internet marketing is the ability to earn industry-leading commissions. Because you do not need to create your own products or hire a graphic designer, you can focus on increasing your targeted traffic and improving your conversion rates. With a dedicated account manager, you don’t have to focus on creating products or updating your website. As your business grows, you can give serious consideration to hiring a graphic designer or a copywriter to build products and create unique content for your site.
Another advantage of affiliate marketing over other kinds of advertising is the residual flow of commission earnings. This means that you will keep earning commissions even after no sales are made. For example, if you build an e-commerce website that sells books but no one makes a purchase, you don’t have to hire a writer to create a product to give away. You continue to earn commissions from everyone who visits the site until you have successfully sold a few books. The same is true for video sites such as YouTube, where you earn revenue from ads displayed on the side bar. In fact, the only prerequisite for you to start earning commissions is to have an audience to draw in.
A third advantage of affiliate marketing is that it is easy to learn and implement. Affiliate marketers have the advantages of having a regular paycheck as well as the opportunity to gain experience. Since new affiliate marketers frequently join the game, there are plenty of tips and training available. In addition, many experts provide free advice online, and affiliate marketers frequently answer questions via email forums. This type of pre-knowledge is invaluable, especially for newcomers.
One drawback of affiliate marketing has to do with the quality of affiliate links used. Since Google and other search engines look at affiliate links to determine which web pages should be listed, some of them are obviously shady. Fortunately, there are plenty of ways to find good affiliate marketing links. For example, webmasters frequently place banner ads on their own sites, and even provide a toll-free hotline for questions about affiliate marketing.
The last major disadvantage of affiliate marketing relates to how quickly it takes to get paid. Even though Google’s AdWords is instant, the process of choosing a targeted audience and writing content to promote the product can take weeks. If you want to earn money from a high-earning affiliate program, you’ll have to generate your own traffic and drum up business for your website. The average rate of return on the time and energy spent on an affiliate marketing campaign, therefore, can be substantial.
Affiliate marketing does offer some significant advantages, but it does require patience and work. It can help you get paid quickly and easily, but you’ll need to have a substantial marketing budget to attract targeted traffic. You can also make a significant income if you have a lot of traffic to your website. However, for those interested in building a successful Internet business, affiliate marketing may not be a good option.